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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. One of the biggest obstacles for sales teams is succinctly educating prospects on complex software.

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4 Ways to Enhance Your Sales Development Rep With Automation

Sales and Marketing Management

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Have SDRs focus on research. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out.

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Marketing Automation and Why You Need It

Sales and Marketing Management

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! Personalization: If you’re wary that marketing automation creates a bot-like experience with no human touch, think again. A process. Why You Need Marketing Automation.

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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

It emphasizes that it’s not what you’re selling, but how you’re selling, and that the entire purchase experience is more influential than the company and brand, product and service delivery, and the value-to-price ratio. Leading a Winning Team. Also, encourage and find ways your team can be valuable contributors.

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How to Craft a Concise and Effective Sales Proposal

Sales and Marketing Management

Explain each team member’s role, and describe his or her professional background and previous project experience. Research happenings within the customer’s industry and within their specific business. Cut the fluff, do your research, and focus on what matters the most: your customer’s needs and goals.

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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. Tessa Burg is the vice president of user experience and technology at AMG , a pipeline marketing agency based in Solon, Ohio. But today’s customer journey has gotten more complex.