Sales and Marketing Management

OCTOBER 12, 2020

Companies that kept their pulse on changing customer attitudes and strove to deliver an outstanding experience during the Great Recession showed three times higher return than customer experience laggards, according to a McKinsey study. A positive sales approach works best. Offer value in a crisis.

2020 127

2020 Experiments Experience Branding 127

Sales and Marketing Management

FEBRUARY 3, 2021

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! Personalization: If you’re wary that marketing automation creates a bot-like experience with no human touch, think again.

Campaign 71

Campaign Branding 2020 Game 71

Sales and Marketing Management

MAY 22, 2020

Research and prioritize opportunities. Use an easy one-two template to craft an observation and follow it with a probing question: “We see many clients struggling with digital and remote work practices; how has the transition been for your team?”. Offer insights from proprietary research. No one is immune from its impact.

Psychology 71

Psychology Branding Game Research 71

10,000 Birds

SEPTEMBER 1, 2015

The birding process is stripped to the essentials without losing the significance of important, sometimes complex ideas—migration, habitat, research, documentation, community. We need more publishers of quality birding books and more birder-writers offering fresh views, sharing their experiences, covering new, niche subjects.

North Carolina 263

North Carolina Birds North America Owls 263

10,000 Birds

MARCH 5, 2024

In the introduction, Hart and Datta delineate the many steps involved, starting with drawing on a large stone with greasy crayon and ending with colorists hand-coloring based on Elizabeth’s template (with John Gould checking the proof between printing and coloring). 168-168). A little late, but very well done.

Australia 184

Australia Birds Europe Collecting 184