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How to Balance Brand Message with Performance Marketing

SalesFuel

The two main strategies include: Branding These marketing campaigns emphasize what the brand stands for such as top quality or always crafted in the U.S. New research shows this practice is growing, to the detriment of brand enhancement. Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets.

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How Can A Sales Lead List Empower Your Prospecting?

SalesFuel

To bridge this gap, industry professionals suggest sellers incorporate lead lists into their strategy. Current customer leads are clients who have already purchased your products or services and can be a strong revenue source if they had positive experiences. Nearly a quarter of sellers say prospecting is a top challenge.

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How To Reduce Employee Turnover With Workforce Analytics

SalesFuel

Every organization experiences undesirable turnover rates. With the right employee data, managers can be proactive about developing effective retention strategies. A solid employee retention strategy starts with the onboarding process. Other team members dont like their jobs, coworkers or managers and take positions elsewhere.

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How Does Situational Sales Negotiation Drive A Sale?

SalesFuel

Situational sales negotiation is a tactic that sellers should consider adding to their strategy. Every sales experience will be different regardless of how experienced you are, write the professionals at Journey. As Radu Ionescu writes, Each of us develops a behavioral negotiation strategy within our normal environment.

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Could Sandbagging in Sales Be Killing Your Growth?

SalesFuel

While its a common practice in the industry, experts say that sellers should avoid this strategy. If you arent familiar with the term, sandbagging in sales is a strategy that involves intentionally delaying closing or reporting deals to lower expectations. If so, you may be hurting your success. What is sandbagging in sales?

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Self-Directed Buyers Are in Control—How Can Sellers Stand Out?

SalesFuel

And 75% of them prefer a rep-free sales experience. And consider this advice for incorporating content into your strategy; you’ll find guidance on how to ensure what you share has an impact. Shannon suggests offering a free demo or trial experience to let buyers explore your solution on their own.

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Are You Unlocking the Full Potential of Customer Education?

SalesFuel

They treat it like a strategy—because it works.” Customer education should be an integral part of your sales strategy. Empowering customers with the knowledge to use your solution effectively enhances their experience. Providing learning opportunities before, during and after a sale shows buyers that you care about them.