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Embracing Hybrid Sales with New Digital Tools

Sales and Marketing Management

The global pandemic forced the creation of a new digital sales toolbox - one that blends online and offline experiences, and where technology supports relationship building, cost efficiencies and increased personalization. Here are three new tools every sales manager and CMO should be considering.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success. Covering the Bases.

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The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price. According to Showpad’s New B2B Buyer Experience report , 37 percent of buyers said that sellers provide non-applicable material. Leveraging AI to Deliver Relevant Content.

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Elevating the customer experience

Sales and Marketing Management

Author: TIM HOULIHAN In a 2018 survey, Bain & Company discovered that 80 percent of companies believe their customer experience is not only better than average, it’s “superior.” The trouble is that in the same survey, only 8 percent of customers believed they were receiving a superior experience. Organize for customer experience.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Let’s take a closer look at the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront rather than trying to do damage control months into the implementation, when the customer is annoyed, disappointed and on the path to churn. Top Risk Factors In B2B SaaS Customer Success. Covering the bases.

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7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Your pages need to load fast in order to give your visitors the best user experience. Page Speed Insights is a tool that Google provides for free that will help you analyze the loading speed of your website. Simple Tools of an SEO Analysis. Analyze your page speed. Check to see if the speed is okay or you need to improve on it.

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Is Your Top Candidate Who You Think They Are?

SalesFuel

To reduce the error rate in hiring, more organizations are turning to tech-based tools. With these tools, companies save time and money when writing and posting job descriptions. The most valuable tech-based tool in your hiring process may be psychometric assessments. Is Your Top Candidate Who You Think They Are?

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