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But on deeper investigation of the data, you see that only 10 percent of the team earned a reward and just two accounts contributed 85 percent of the incremental sales revenue. Data collected during both the pilot and the program can illuminate aspects we don’t often see. The program is a winner. Was it still a success?
The Brome website also posts a convenient average weight chart for common species of birds as a reference in its FAQ. Squirrels immediately came to investigate. By simply turning the transparent cylinder, the owner of this most flexible and discerning dispenser can include or eliminate groups avian diners based on how much they weigh.
My surprise at reading such a detailed account (I don’t have Klem’s dissertation in front of me, but I’m imagining this is a more personal retelling) was tempered by the thought that Klem wasn’t describing any old research, this was the FIRST research project investigating why birds fly into glass.
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