Sales and Marketing Management

AUGUST 29, 2018

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., In spite of this, I have found that how you handle these types of situations can have a very significant impact on the strength of your customer relationships. Allow me to explain this in more detail.

Groups 108

Groups Medical Experience Experiments 108

Sales and Marketing Management

JANUARY 18, 2018

This can be done with focus groups and small focused social media groups. Once you've created your visuals and you're satisfied with the end product, it's time to test them out. You'll need to see of those visuals can be instantly associated with your company's brand.

Branding 101

Branding Groups Research 101

Sales and Marketing Management

MARCH 22, 2019

From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and The current state of market pulse insights. In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research.

Branding 72

Branding Game Industry Research 72

Sales and Marketing Management

NOVEMBER 12, 2018

In this structure, organizations create tightly-knit focus groups ( or pods ) that is made of team members playing different roles. The ideal sales structure is one where the productivity and efficiency of salespeople do not get impacted by these changes. The most effective in this regard is what is called the “pod” structure.

Industry 82

Industry Groups Experience Experiments 82

Sales and Marketing Management

JUNE 4, 2017

Essential to the development of this plan is an understanding of salespersons’ communication preferences and information needs which may be gained via focus groups and/or surveys. Key to the success of sales team communication at Lawson Products is always ensuring that sales management is aware of communication going to their teams.

North America 79

North America Humane Groups Industry 79

Sales and Marketing Management

NOVEMBER 22, 2017

Imagine you’re living in Seattle in 1971 and you’re asked to join a focus group. It’s unlikely that anyone in that imaginary focus group in 1971 would have endorsed such an idea — because it just wasn’t rational and therefore nearly impossible to consider the happiness that it could bring to hundreds of millions of coffee drinkers.

Science 76

Science Hawaii Chicago 2017 76