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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., Monitor Company, Lieberman Research Worldwide, and J.D. Stated somewhat differently, customer problems are opportunities in disguise. Allow me to explain this in more detail.

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Making Your Brand Stick: How to Define Your Business Through Consistent Visuals

Sales and Marketing Management

Do your research first and foremost. This can be done with focus groups and small focused social media groups. So what better way to feed that excitement than by getting inspired by creating your visual identity? So how can you get inspired if you don't know where to start?

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What B2B Marketers Can Learn from B2C

Sales and Marketing Management

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and The current state of market pulse insights.

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The Science of Motivation

Sales and Marketing Management

Imagine you’re living in Seattle in 1971 and you’re asked to join a focus group. It’s unlikely that anyone in that imaginary focus group in 1971 would have endorsed such an idea — because it just wasn’t rational and therefore nearly impossible to consider the happiness that it could bring to hundreds of millions of coffee drinkers.

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Top 10 Best Market Research Tools in 2025

SalesFuel

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

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Copy of Top 10 Best Market Research Tools in 2025 New

SalesFuel

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.