Sales and Marketing Management
FEBRUARY 23, 2020
A psychological concept called the “Forgetting Curve” suggests that people lose information over time when they make no effort to retain it. What are the two opposing colors in the game of chess? So, if you want to persuade your buyers to act in your favor, you need your content to stick in their minds?—?you Name any animal.
Sales and Marketing Management
APRIL 1, 2019
This can be applied to just about anything: playing an instrument, your golf game, working out in the gym. It could be taking a sales psychology course, improving writing skills to create better proposals/presentations, or sitting with another team in your organization to better understand how they deliver value to the customer.
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Sales and Marketing Management
FEBRUARY 10, 2020
Make sure to download the conference app ahead of time and use it to fine-tune your game plan. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Leave enough time between sessions to avoid being late — the lines can get pretty long.
Sales and Marketing Management
MAY 22, 2020
It isn’t a formula or psychological lens to mass produce. Sales is not a zero-sum game. Use an easy one-two template to craft an observation and follow it with a probing question: “We see many clients struggling with digital and remote work practices; how has the transition been for your team?”. Remember, empathy is not a trick.
Sales and Marketing Management
APRIL 7, 2019
It took an equal amount of operational organization, resource alignment, empathy, patience and psychology – and an understanding that it’s a continual work in progress. With each team’s bitter foe gone, at times we felt like a team ready for the big game, but we were still unsure who we were playing against. The End Game.
Sales and Marketing Management
MAY 12, 2019
Why does negotiating an agreement with a client mean it’s time to play mind games, stop being transparent, and erode as much trust as possible right at the finish line of your deal? It doesn’t need to require a degree in psychology and two days off-site reading eye-movements and practicing breathing techniques to conceal your “tells”.
4 The Love Of Animals
NOVEMBER 24, 2009
Hare could run a very profitable shell game. A team led by cognitive scientist Josef Topál of the Research Institute for Psychology in Hungary recently ran an experiment to study how 10-month-old babies pay attention to people. Hare then steps back until he’s standing between a pair of inverted plastic cups on the floor.
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