Remove Humane Remove Psychology Remove Seattle
article thumbnail

The Science of Motivation

Sales and Marketing Management

Imagine you’re living in Seattle in 1971 and you’re asked to join a focus group. It’s human nature to choose something that doesn’t align with our desires. In other words, part of the human condition includes the inability to identify what will make us happy and therefore what motivates us. We don’t know what we don’t know.

Science 76