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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward. How to start applying this to your sales team.

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The Incredulous New Caledonian Crows

10,000 Birds

We know that the human mind has capacities that are not common in other animals. For example, humans have “Theory of Mind” which is not a theory in the scientific sense, but rather, a capacity whereby we have an internal theory of what is going on in other people’s minds. But that’s another story. Just eat the food.

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Getting Culture Right: Five Lessons for Merger Success in the Sales Department

Sales and Marketing Management

It took an equal amount of operational organization, resource alignment, empathy, patience and psychology – and an understanding that it’s a continual work in progress. Quickly share tools and processes for success. It isn’t easy. That isn’t always the way it goes. Choose when to combine the teams and when to keep them separate.

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The Crossley ID Guide: Raptors – A Book Review

10,000 Birds

I’m not going to try to explain why people are fascinated by hawks; human-to-avian psychology is not my specialty. The mystery photos, rooted in the Shorebird Guide quiz questions and the popular American Birding Association photo quizzes, are an excellent self-learning tool. It’s a Bald Eagle, a hawk. Very sneaky, Richard!