Sales and Marketing Management

OCTOBER 12, 2020

We decided to address the crisis head on by offering a new set of templates for marketers to test a company’s COVID-19 messaging and response, as well as a set of templates for product and research teams to better understand how the pandemic has affected consumer behavior and attitudes. After all, business is human. .

2020 127

2020 Experience Experiments Branding 127

Sales and Marketing Management

JUNE 16, 2019

What might take a lifetime for a human to figure out comes naturally to AI, which triggers in on macro-level opportunities. Research published in Harvard Business Review found that when companies incorporated AI into their selling processes, their leads increased by 50%. Messaging templates - They’re easy. They’re rapid-fire.

Campaign 92

Campaign Collecting Adoptable Humane 92

Sales and Marketing Management

FEBRUARY 3, 2021

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! Personalization: If you’re wary that marketing automation creates a bot-like experience with no human touch, think again.

Campaign 71

Campaign Branding 2020 Game 71

Sales and Marketing Management

MAY 22, 2020

Research and prioritize opportunities. Don’t underestimate the simple power of being human. Use an easy one-two template to craft an observation and follow it with a probing question: “We see many clients struggling with digital and remote work practices; how has the transition been for your team?”. Ask genuine questions.

Psychology 71

Psychology Branding Game Research 71

10,000 Birds

MARCH 6, 2023

It even seems that the pliant researchers indirectly support the fighting (even though it has led to the species being one of the most hunted ones in that province) by developing a quick method to identify the sex of the bird (the males turn out to be somewhat bigger and thus presumably the more coveted fighters). Shame on the researchers.

Eggs 166

Eggs China Mammals Birds 166

Sales and Marketing Management

APRIL 23, 2018

Continuing with the trend, 2018 is forecasted to be no different, with research revealing 42 percent of today’s buyers are less likely to spend time with sales reps. . In the digital age, there’s still something to be said about the element of human touch. While the landscape is toughening, it’s not impenetrable.

2018 105

2018 Industry Seals Research 105