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We decided to address the crisis head on by offering a new set of templates for marketers to test a company’s COVID-19 messaging and response, as well as a set of templates for product and research teams to better understand how the pandemic has affected consumer behavior and attitudes. After all, business is human. .
Continuing with the trend, 2018 is forecasted to be no different, with research revealing 42 percent of today’s buyers are less likely to spend time with sales reps. . In the digital age, there’s still something to be said about the element of human touch. While the landscape is toughening, it’s not impenetrable.
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