SalesFuel
JULY 21, 2025
Despite the rise of self-directed buying, the importance of human connection remains,” writes Arianna Shannon. Offer access to proprietary content, including white papers, case studies, social media profiles, and blogs. And deliver what their online searches can’t: a genuine human connection.
SalesFuel
MAY 1, 2024
And it can help you learn more about the prospect as well. It’s important to position your solution as the best choice to meet those needs they uncovered in the previous stage. You also have the opportunity to demonstrate your own authority and credibility.
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Sales and Marketing Management
NOVEMBER 28, 2017
That’s because one-on-one conversations are essential for building a genuine human relationship and learning the intricacies of how a buying team makes decisions. You might already have a generic white paper, for instance, entitled “How to Increase Efficiency with Enterprise Content Management.”
Sales and Marketing Management
NOVEMBER 1, 2017
This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?
Sales and Marketing Management
NOVEMBER 1, 2017
This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?
Sales and Marketing Management
NOVEMBER 1, 2017
This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?
Sales and Marketing Management
MAY 11, 2017
It’s not surprising because salespeople are human. First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website. According to research , for a little more than 4 out of 10 sales reps, lead follow up is a once and done thing.
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