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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. The novelty of this unexpected outcome breaks us out of our habit-forming mindset and sparks mindfulness, signaling the brain to absorb important information associated with the reward outcome.

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The Dunning-Kruger Effect as it Relates to Birding

10,000 Birds

Or, as Dunning and Kruger wrote when they published their results in The Journal of Personality and Social Psychology : People tend to hold overly favorable views of their abilities in many social and intellectual domains. How could I not know that eagles don’t scream?

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Birding Shanghai in March 2024

10,000 Birds

As I did not find any new and interesting information about the species, I did what everybody does these days – I asked ChatGPT. ” Aren’t we all at least a little bit fascinated by psychology? Thanks to Paul for the help with getting information on Mr. Tegima. Finally, there is the Eastern Marsh Harrier.

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The Incredulous New Caledonian Crows

10,000 Birds

This is something not seen in very young children but then typically develops and becomes observable and testable by psychology graduate students who have done innumerable studies on it.

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Stupid TLC Show Called "My Monkey Baby"

Critter News

Thanks to Chimpanzee Information for pointing this travesty out. They are not humans and it's not psychologically healthy for them to be treated that way. It's a TLC show about humans that adopt monkeys and treat them as their children. This is seriously weird stuff. Remember Travis? Who suffers?

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Make Your Content Impossible to Ignore

Sales and Marketing Management

Studies show that in the process of making a decision, your brain predicts the rewards of a choice based on past memories, and then uses that information to make the most favorable decision. A psychological concept called the “Forgetting Curve” suggests that people lose information over time when they make no effort to retain it.

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Does Your B2B Closing Technique Include This Strategy?

SalesFuel

Equally important, information overload can leave buyers feeling paralyzed — wanting more but understanding less. A proper B2B closing technique requires sellers to curate information and highlight the most relevant to avoid overwhelming the customer. Consider Dixon’s J.O.L.T.

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