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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

JULY 7, 2020

Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. In famous experiments on mice, psychologist B.F. Reward for the right reasons. Defining the unexpected reward. How to start applying this to your sales team.

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The Psychology Behind Unexpected Rewards

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