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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward. How to start applying this to your sales team.

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Leaders Must Be Mindful of the Story Behind the Story

Sales and Marketing Management

In the triangulation of cash, psychology and biology that will get us through this crisis, we know that cash is not a durable commodity, doesn’t truly feed the soul, and isn’t in abundant supply. Psychology is the answer. The office as a recruitment tool. Tackling low morale among remote workers.