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4 Ideas to Get More from Your Partner Sales Channels

Sales and Marketing Management

When you think about the word “partner” in your channel sales strategy, you may not necessarily conjure up images of close-knit teams like Bonnie and Clyde, Butch Cassidy and the Sundance Kid, or any of the Ocean’s Eleven gang. read more'

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Why Not Brood Parasites?

10,000 Birds

But the honeyguides, indigobirds, and a single species of duck all do the classic cuckoo strategy (obligate interspecific brood parasitism) as well. Nowadays, folks at least recognize that the survival strategies of the honeyguides have no relevance to their own personal Freudian issues, but a visceral distaste often remains.

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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Organizations are taking whatever they’ve done in the past, setting it aside and looking at the new realities,” says Lincoln Smith, chief strategy officer of HMI Performance Incentives.

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The Hidden Talent in Your Ranks

Sales and Marketing Management

Tight Times Yield Smart Strategies. Moreover, looking at upskilling as a last-ditch effort neglects the many persistent benefits of this approach. Internal training and upskilling are essential in a tight labor market, but they should also be go-to strategies for companies even in times when qualified candidates are more abundant.

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A Marketing and Sales Blind Spot?

Sales and Marketing Management

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something —  anything! — our our first instinct is to celebrate it as a victory.

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Why Welcome Emails Serve as an Awesome Customer Service Strategy

SalesFuel

A strong customer service strategy is key to keeping customers happy and your success going. Why you should kick off your customer service strategy right away According to Act-On , “90% of consumers report their post-purchase experience is just as important as the quality of the products.”

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. A lot of marketers neglect this powerful tactic, so make sure to follow our suggestions and design your own direct mail strategy. Let’s take a look!

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