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Dr. Smith and my plovers

10,000 Birds

Smith is the Staff Scientist Emeritus with the Smithsonian’s Tropical Research Centre in Panama. The work was widely cited, followed up with an article in Scientific American and the research appeared (and I may be wrong still appears) in textbooks.

Iceland 229
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How Marketers Can Use Audience Segmentation to Achieve Rich ROI

SalesFuel

Guaranteeing an ad’s effectiveness begins with making sure your client’s ads get in front of the right audience. After all, you and your client created the ad to target a very specific consumer group, right? You can ask AI to perform research on your client’s audience subgroups. gender, age, average household income, etc.)

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. When customers convert, ask them how they got there.

Research 132
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Birds of the Indonesian Archipelago: Greater Sundas and Wallacea–A Field Guide Review

10,000 Birds

The archipelago consists of 17,000 islands stretching out over 2500 miles along the Equator with a varied history of avian research and study, most on the under- or not-studied side. Two-columned text is on the left and illustrations and range maps on the right. So, this is no ordinary bird guide. Where is the Indonesian Archipelago?

Indonesia 184
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Get involved in as many as you can, even if it means spending a little money on the right camera and recording equipment.

Industry 133
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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

Publish a newsletter that links to informative blog posts. To overcome your knowledge gaps about the customer experience, conduct research. And as you track loyalty over time, you can see whether you’re moving in the right direction, as well as, how much more work is required. Offer webinars. You don’t know what you don’t know.

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Proposed Changes to the Duck Stamp Not Well Received

10,000 Birds

One of the distinguished members of the Task Force was Paul Baicich, founder of the Friends of the Migratory Bird/Duck Stamp, whose ideas from his January 2015 newsletter were actually incorporated into the Task Force Final Report. Sometimes the easiest path is not the right one. Leave the duck stamp alone!

Ducks 100