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Does Your B2B Closing Technique Include This Strategy?

SalesFuel

Matt Dixon, this time writing for Harvard Business Review , speaks to a psychological effect called omission bias. Method In their research, Dixon discovered that top reps intuitively devised a playbook of their own beyond the status quo option. Consider Dixon’s J.O.L.T. Photo by Cottonbro studio on Pexels.com.

Ferrets 102
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How to Stop Sales Anxiety from Crushing Your Success

SalesFuel

Significantly, Psychology Compass cites a survey showing 30% of adults strongly fear failure, and this number is higher for millennials. Anxiety is considered future-oriented and longer lasting, while fear is of the present and a relatively short-term response.

Emotional 105
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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

In fact, research from The University of Western Ontario shows that “roughly 80 percent of managers admit that they would willingly sacrifice long-term performance to smooth earnings or meet a short-term earnings target.” . Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades.

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3 hacks for psychological selling

Sales and Marketing Management

Cialdini is bright and vital as he presents himself. After lunch, Cialdini made a presentation on the research from “Pre-Suasion” and shed new light on his best-seller from 30 years ago. What conference room are we in today?” And if you think every greeting you make is perfect, check yourself. Monitor every word. Back to Bob.

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How to Boost Revenue with an Audio Commercial

SalesFuel

In the study, participants were presented with either computer-generated audio or a display of text to read. What participants heard and what they read were considered by researchers to be “one and the same.” The difference in effect was purely psychological. Your client should actually be using authentic human voices instead.

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Solid Air: Invisible Killer Saving Billions of Birds From Windows–A Book Review

10,000 Birds

Solid Air is divided into 12 chapters, presented as if Klem was on an auditorium podium giving a logical argument on why people need to take window strikes seriously. His seminal article, “Bird-Window Collisions,” based on dissertation research finished in 1979, was not published in a peer-reviewed journal until 1989.

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3 hacks for psychological selling

Sales and Marketing Management

Cialdini is bright and vital as he presents himself. After lunch, Cialdini made a presentation on the research from “Pre-Suasion” and shed new light on his best-seller from 30 years ago. What conference room are we in today?” And if you think every greeting you make is perfect, check yourself. Monitor every word. Back to Bob.