Does Your B2B Closing Technique Include This Strategy?
SalesFuel
JUNE 27, 2024
Matt Dixon, this time writing for Harvard Business Review , speaks to a psychological effect called omission bias. Method In their research, Dixon discovered that top reps intuitively devised a playbook of their own beyond the status quo option. Consider Dixon’s J.O.L.T. Photo by Cottonbro studio on Pexels.com.
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