Process Psychology Research 
SalesFuel
FEBRUARY 24, 2025
It can be successful because it leverages psychology. Research indicates that price anchoring is effective due to the anchoring effect, a cognitive bias where people place significant importance on the first piece of information they receive. Beginning the negotiation process with a higher-price solution is a suggested strategy.
SalesFuel
JULY 1, 2025
Psychometric tests are standardized tools used during the recruitment process to evaluate a candidate's mental capabilities and behavioral style. Research shows that cognitive ability is one of the most reliable predictors of job performance. However, researchers note that the more job-specific the test, the better.
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SalesFuel
AUGUST 7, 2025
Buyer Psychology Reveals Customer Motivators Buyer psychology investigates motivations behind purchasing decisions. More importantly, in the B2B world, buyer psychology explores the influences and behaviors behind those decisions. Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement
SalesFuel
MARCH 6, 2025
Procrastination is a common barrier in the B2B sales process. Counting on a psychological trigger to motivate your customer is pure faith. While your customers may believe their decisions are logic-based, emotions play a significant role in the process. Without a sense of urgency, desire loses its value.
10,000 Birds
SEPTEMBER 18, 2012
This is something not seen in very young children but then typically develops and becomes observable and testable by psychology graduate students who have done innumerable studies on it. A number of research projects have sought to determine if some of these human brain abilities are found in other animals. But that’s another story.
SalesFuel
MARCH 24, 2024
in business psychology and is considered one of the country’s top business consultants, a top-rated speaker, and a world class business performance coach. This includes improving organizational clarity, accountability, right people in the right seats, process efficiency and increased revenue.
4 The Love Of Animals
OCTOBER 14, 2013
The story of Chaser actually begins with Yasha, the faithful companion of John Pilley, emeritus professor of psychology at Wofford College in Spartanburg, South Carolina. I found myself getting pulled in from the start, both as an animal lover and one who had once thought about going into psychology.
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