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Unpacking the science behind resiliency, wellbeing

AVMA News

Robyne Hanley-Dafoe, EdD, an education and psychology instructor, gave insights into resiliency and share tools for wellbeing during the keynote Everyday Resiliency: How to Master Working and Living Well on January 10 at the 2025 AVMA Veterinary Leadership Conference in Chicago.

Science 403
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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward. How to start applying this to your sales team.

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Psychology as a Sales Management Tool

Sales and Marketing Management

Understanding some basic elements of psychology can help drive performance in ways you may not have thought of. Understanding some basic elements of psychology can help drive performance in ways you may not have thought of. Teaser: How are top sales managers responding to help their sales reps in the year ahead? read more

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The Incredulous New Caledonian Crows

10,000 Birds

This is something not seen in very young children but then typically develops and becomes observable and testable by psychology graduate students who have done innumerable studies on it. During habituation, learning to use the tool to get into this particular box, the crows never gave up.

Abandon 262
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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

With so many powerful influences weighing on the customer’s psyche, modern professionals need sales training that empowers them to enter the sales dialogue with an equally strong set of influential tools. This tendency to expect the best is what Karen Cerulo, professor of psychology at Rutgers University, calls “positive asymmetry.”

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Hack #4: Framing & Anchoring

Sales and Marketing Management

Author: Tim Houlihan Pre-suasion relies on two key psychological tools: framing and anchoring. Most importantly, Cialdini reminded me that we must use these tools ethically. Since pre-suasion acts on the unconscious, it’s likely that no one will know you’re using these tools. A great deal. You buy it. You saved $185.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. Google Marketing Live. Facebook F8.