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The Psychology of Personalized Learning

Sales and Marketing Management

With an understanding of a few key psychological concepts behind learning, leaders have a chance to redevelop the sales training process in a way that meets every seller where they are and helps them get to where they need to be. The post The Psychology of Personalized Learning appeared first on Sales & Marketing Management.

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Here are some ways you can use unexpected sales incentives wisely: Combine unexpected rewards with training. Defining the unexpected reward.

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Getting More Implementation From Your Outstanding Training Programs

Sales and Marketing Management

me) to actually absorb your outstanding training materials, then put them into action to achieve the desired results? . You share these your people and train them in the implementation of these strats and tacs. I also spent the last 40 years training and developing thousands of salespeople and managers. Charbonneau.

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Why Likability is Among the Most Effective Sales Techniques

SalesFuel

But at this stage, we’re all on training wheels. Dr. Judith Orloff offers techniques in the art of reading people in an article for Psychology Today. Early life encounters and social interactions are the trial-and-error method of getting along with others.

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Does Your B2B Closing Technique Include This Strategy?

SalesFuel

No amount of sales training, scripting or coaching is going to get them over the hump without understanding their fear. Matt Dixon, this time writing for Harvard Business Review , speaks to a psychological effect called omission bias. Critically, empathy and patience are skills you must develop to help your buyer overcome indecision.

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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

With so many powerful influences weighing on the customer’s psyche, modern professionals need sales training that empowers them to enter the sales dialogue with an equally strong set of influential tools. This tendency to expect the best is what Karen Cerulo, professor of psychology at Rutgers University, calls “positive asymmetry.”

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Why Your Salespeople Won’t Follow Up With Prospects

Sales and Marketing Management

Be certain about this, however: you can’t solve an ability problem with a motivation solution, and you cannot solve a motivation problem with a training solution. . Here is the test: has there been sufficient training and testing in the past? If you want to assess the can’t-vs-won’t question, begin with training and testing.