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The More and Less of B2B Marketing

Sales and Marketing Management

According to recent research, an average B2B decision involves more than a dozen individuals over many months, or even years. It’s a good question and raises the point of the bane of every sales and marketing person’s existence: the anonymous buyers. But how do you do that if you don’t even know who they all are?

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume. Paige Musto is Sr.

France 76
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume. Paige Musto is Sr.

France 48
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Penguins: The Ultimate Guide — A Review by a Penguin Groupie

10,000 Birds

They are software mascots, cartoon characters, animated film dancers, children’s book heroes, zoo celebrities, and documentary film stars. Science and Conservation , the second section, presents two-page summaries of the diverse research being done around the world about penguins. Some are cute, some are dignified (and royal!).

Penguins 246