Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

France 76

France Branding Adoptable Rights 76

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

France 48

France Branding Adoptable Rights 48

SalesFuel

JANUARY 16, 2025

Its said that it takes a village to raise a child. This is especially important for thought leadership pieces that can be expanded and turned into white papers. Specifically, 86% of B2B buyers reported selecting products theyd heard of before starting their research. Photo by Chu Chup Hinh on Pexels.com.

Culling 59

Culling Branding Emotional Research 59

SalesFuel

MARCH 14, 2025

Running a branding campaign on social media or an industry trade publication will raise awareness. Prompting them to answer a question in a webinar or during a white paper download can result in obtaining information. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Campaign 59

Campaign Branding Raised Industry 59