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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). This is why the right content is so important. An impactful content program provides the right information at the right time. It’s the kingdom.” Sweat the tactics.

France 76
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). This is why the right content is so important. An impactful content program provides the right information at the right time. It’s the kingdom.” Sweat the tactics.

France 48
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The Best B2B Sales Techniques Require Team Participation

SalesFuel

Its said that it takes a village to raise a child. This is especially important for thought leadership pieces that can be expanded and turned into white papers. Similarly, it takes a cohesive team effort to efficiently move product and service for a B2B sales organization.

Culling 59