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Experiential Sales: The Strategy of the Future That’s Here Today

Sales and Marketing Management

As B2B customers keep raising their expectations for custom-tailored interactions with brands and vendors, it’s time for sales teams to develop experiential customer acquisition programs that increase engagement and conversion.

Branding 155
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Whooping Crane at Joe Overstreet Road

10,000 Birds

From 1993 to 2004, biologists released 289 captive-raised whooping cranes into central Florida. Continuing to release more birds into an environment that could not sustain them was a losing strategy. Though Whooping Cranes have recovered greatly since their nadir of 23 total Whooping Cranes in 1941 as of 2011 there were only about 600.

Cattle 248
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Protection for a fee: Band-tailed Gulls and Red-legged Cormorants

10,000 Birds

Frigatebirds don’t occur in the cold waters of the coast of Peru and Chile, but Band-tailed Gulls (Larus belcheri) have developed similar strategy. The gulls breed their young and the cormorants raise their young successfully as shown by the size of the two young birds in the photos.

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An unusual auk baby

10,000 Birds

Starvation and predators make it hard to grow up, and birds have evolved a lot of strategies to give (at least some of) their chicks the best chance in life. One strategy that varies among birds (and other animals) is the number of offspring. Seabirds are one group of birds that go for the latter strategy. So why do it?

Eggs 186
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Bunny Love

10,000 Birds

Predators that rely on lemmings, like the Snowy Owl , took advantage of the bounty and had great breeding success, raising large broods which, after the lemming population crashes, dispersed far and wide. Last summer saw lemmings at a high point in their population cycles. Foraging, napping, fighting. I’m a messy eater.

Rabbits 251
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What’s Up with the ABA?

10,000 Birds

This strikes me as a puzzling communication strategy for an important issue. T]he Association had suffered net losses and has a net deficiency in net assets that raise substantial doubt as its ability to continue as a going concern.”.

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The Lost Macaw of Cuba

10,000 Birds

The species that manage to colonize these islands evolve in competition with relatively few other species, developing survival strategies based on interdependence, co-evolution, and mutualism rather than adapting to deal with a broad range of predators and competitors. We must fight to save every species we can, every ecosystem, every niche.

Cuba 259