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Experiential Sales: The Strategy of the Future That’s Here Today

Sales and Marketing Management

As B2B customers keep raising their expectations for custom-tailored interactions with brands and vendors, it’s time for sales teams to develop experiential customer acquisition programs that increase engagement and conversion.

Branding 155
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An unusual auk baby

10,000 Birds

Starvation and predators make it hard to grow up, and birds have evolved a lot of strategies to give (at least some of) their chicks the best chance in life. One strategy that varies among birds (and other animals) is the number of offspring. Seabirds are one group of birds that go for the latter strategy. So why do it?

Eggs 164
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Whooping Crane at Joe Overstreet Road

10,000 Birds

From 1993 to 2004, biologists released 289 captive-raised whooping cranes into central Florida. Continuing to release more birds into an environment that could not sustain them was a losing strategy. Though Whooping Cranes have recovered greatly since their nadir of 23 total Whooping Cranes in 1941 as of 2011 there were only about 600.

Cattle 194
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Pied Oystercatchers and Sand Goannas

10,000 Birds

They use this strategy each year and food is a lot more accessible there and there are plenty of places for a Pied Oystercatcher chick to hide until it can fly. Last year they were successful at raising one chick, so we just have to hope they are this year too.

Eggs 256
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The Lost Macaw of Cuba

10,000 Birds

The species that manage to colonize these islands evolve in competition with relatively few other species, developing survival strategies based on interdependence, co-evolution, and mutualism rather than adapting to deal with a broad range of predators and competitors. We must fight to save every species we can, every ecosystem, every niche.

Cuba 242
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Pied Oystercatchers breeding in Broome

10,000 Birds

The Pied Oystercatchers are actually incredibly predictable when it comes to the dates that they lay eggs, the locations that they choose and the various strategies that each pair use in order to protect their young. Some birds have given up their territories and/or their partners over the years that we have been observing them, though.

Breeding 158
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Protection for a fee: Band-tailed Gulls and Red-legged Cormorants

10,000 Birds

Frigatebirds don’t occur in the cold waters of the coast of Peru and Chile, but Band-tailed Gulls (Larus belcheri) have developed similar strategy. The gulls breed their young and the cormorants raise their young successfully as shown by the size of the two young birds in the photos.