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Swarovski NL Pure – the Sexiest Binoculars Ever

10,000 Birds

When I saw the NL Pure in a webinar for the first time, immediately – before the webinar ended, I asked my Swarovski sales rep for a pair to test. And when you raise your fingers, well balanced NLs happily rest against your thumbs, not falling to either side.

Chile 306
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Rocking the Boat to Drive Team Success

Sales and Marketing Management

Davis In a SMMConnect webinar I delivered to over 100 sales managers recently, I talked about eight instincts they developed as salespeople that are now harming their effectiveness as team leaders. Everyone raises their hand. Author: Kevin F. What does that mean? Then I ask, “How long have you known this?”

Raised 104
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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

Offer webinars. Enhancing loyalty is worthwhile because if you raise retention by just five percent, you could increase profitability by more than 25 percent. Also, explore further what your customers want to accomplish and ensure they’ve discovered the product features that can help them.

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Media Roundtables in the Age of Social Distancing

Sales and Marketing Management

While webinars and certain other online meetings lend themselves to speaker view with attendees muted and hidden, roundtables are by their nature interactive. Anchor your event on a newsworthy development with the promise of new information that has real value for them. Make your theme highly focused and convey it clearly in the invitation.

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5 Ways Sales and Marketing Teams Should Be Mining Their Online Community

Sales and Marketing Management

Champions can participate in many ways along the customer journey – answer questions, write a guest blog, be part of a case study, speak on a webinar or at the annual conference, etc. You will be surprised at how often a customer deflects the complaints of another customer. Seth Godin. Show them how.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume.

France 76
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume.

France 48