Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume. Convert (knowing when the customer is ready to buy).

France 76

France Branding Adoptable Rights 76

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume. Convert (knowing when the customer is ready to buy).

France 48

France Branding Adoptable Rights 48

SalesFuel

JANUARY 16, 2025

Its said that it takes a village to raise a child. This is especially important for thought leadership pieces that can be expanded and turned into white papers. Similarly, it takes a cohesive team effort to efficiently move product and service for a B2B sales organization.

Culling 59

Culling Branding Emotional Research 59

SalesFuel

MARCH 14, 2025

Running a branding campaign on social media or an industry trade publication will raise awareness. Prompting them to answer a question in a webinar or during a white paper download can result in obtaining information. The cycle often starts with the prospect becoming aware of a product of service.

Campaign 59

Campaign Branding Raised Industry 59