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Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team

Sales and Marketing Management

Likewise, marketers wonder how the sales team loses the leads they serve up, or why they don’t even open the work-of-art sales deck they took days designing and months researching. But right now, it is all about enabling sales. Kristen Powers is vice president of Centerline Digital , a Raleigh, N.C.-based

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The Best Way to Sell Is With a Story

Sales and Marketing Management

is a rapidly growing city near Raleigh and Research Triangle Park. And, once that customer agrees to play that role, you must coach it on how to tell the right story. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past.

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