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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains. Sharing the right content will help establish you as a credible option and demonstrate social proof. Photo by fauxels SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

You’re right, but it’s also the lack of motivation to click or tap on any part of a page. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement And when they get frustrated, they give up and leave. What causes this frustration?

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How Breakthrough Content Marketing Programs Drive Higher SMB Profits

SalesFuel

It just may not have gotten in front of the right audience yet. However, written formats like blog posts and white papers have no such stipulations. It is important to conduct research before making changes to their content marketing programs. Or perhaps it could use a few tweaks you hadn’t thought of before.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

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3 Secrets to Setting Sales Meetings with the C-Suite

Sales and Marketing Management

In a recent RAIN Group Center for Sales Research report , we asked buyers how they prefer to be contacted by sellers and what influences their decision to connect with some sellers and not others. Do Your Research and Customize Your Offer. C-level buyers want to know that you’ve done your research. Read a white paper they wrote.

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SMBs Need an Innovative Digital Marketing Framework

SalesFuel

Only 16% of SMBs feel confident that they’re using the right marketing channels to reach their target audience. The channels SMBs are using the most frequently right now include: Social Media: 60% of SMBs use this marketing channel Email: 53% Website (including SEO, blogs, content marketing, etc.):

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The Best Way to Sell Is With a Story

Sales and Marketing Management

is a rapidly growing city near Raleigh and Research Triangle Park. And, once that customer agrees to play that role, you must coach it on how to tell the right story. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past.

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