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The Race for AI-Driven Sales Success Starts Now

Sales and Marketing Management

At its most basic level, AI is the branch of computer science that deals with making computers behave like humans. The sales function is uniquely well-suited to be transformed by AI tools. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. So, what is AI?

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A Question of Migration

10,000 Birds

Way back when I started what turned out to be my thesis research (on humans), it became important for me to learn about bird migration. I was involved in the study of human movement and navigation on land, and there was a lot of research coming out about bird navigation. That’s because the two are related. 2 PIERSMA, T.,

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The Just-In-Time Training Revolution

Sales and Marketing Management

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions When it comes to enabling salespeople to be great “in the moment” across the different types of selling situations they face, the technology is there. The stuff you put in the technology has been lagging behind the ability of tools to dish it out.

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Technically, I Graduated

Sales and Marketing Management

His tools included 33 RPM records where the trick to keeping people on the dance floor (and increasing thirst or drink sales) was to blend songs according to beats per minute (BPM). The Science of Superheroes:  These characters are used to teach physics. Street Fighting Mathematics : It’s a math class to analyze fighting with science.

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How healthy is your office?

Sales and Marketing Management

In addition, a cutting-edge training facility also serves as an effective recruitment tool for college or professional athletes as they decide where to apply their skills. Anthes is the author of “The Great Indoors: The Surprising Science of How Buildings Shape Our Behavior, Health and Happiness.” That is not necessarily the case.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Storytelling has stood the test of time as a critical skill in sales and marketing?—?and and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. The science behind storytelling. Research behind the persuasiveness of storytelling is well-publicized.