Direct Dials: The Secret to B2B Sales Success
Sales and Marketing Management
FEBRUARY 5, 2018
According to industry research, the average connect rate is 18 calls per connection ( source ). Consider these statistics: It takes 22 minutes to connect with a prospect using switchboard numbers, compared to only 5 minutes using direct dials ( source ). Let’s use a fictional scenario to illustrate just how important connect rate is.
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