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Direct Dials: The Secret to B2B Sales Success

Sales and Marketing Management

According to industry research, the average connect rate is 18 calls per connection ( source ). Consider these statistics: It takes 22 minutes to connect with a prospect using switchboard numbers, compared to only 5 minutes using direct dials ( source ). Let’s use a fictional scenario to illustrate just how important connect rate is.

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Is Your Company Failing Enough Times to Succeed?

Sales and Marketing Management

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

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Vote Now for Awesome Ornithology Projects!

10,000 Birds

We’re always interested in what he’s up to and pleased that his research and our collective interest in cool birds can come together in such an opportune manner. Please read and then vote for either Nick or Maria’s research! Would you support research on birds with just a click on Facebook? Maria’s Project.

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Do birds avoid predators because of culture?

10,000 Birds

My research in the Congo supports this idea. I spent a lot of time with Efe Pygmy hunters in the deep forest, and I spent a certain amount of time either entirely alone or with only one other researcher, this or that American. Part of that research was to document human avoidance by ground mammals, and that was stark and apparent.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. Companies have been using statistics for decades to assist their forecasting efforts. The product, called ConversationAI, was introduced last year after nearly five years of beta testing.

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ACTION ALERT! Tomorrow, MARCH 15, 2011, is the deadline for public.

10,000 Birds

For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. A Great Backyard Bird Count Miracle Best Bird of the Weekend (Last of January 2011) What is the International Bird Rescue Research Center Anyway? Hunters will be required to pass and ID test.

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