Sales and Marketing Management
OCTOBER 12, 2020
We decided to address the crisis head on by offering a new set of templates for marketers to test a company’s COVID-19 messaging and response, as well as a set of templates for product and research teams to better understand how the pandemic has affected consumer behavior and attitudes.
10,000 Birds
SEPTEMBER 1, 2015
The birding process is stripped to the essentials without losing the significance of important, sometimes complex ideas—migration, habitat, research, documentation, community. The focus is on learning by doing, with 12 Activity sections integrated within the eleven (ten plus a “bonus”) chapters.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales and Marketing Management
SEPTEMBER 7, 2017
While today’s buyers value staying under a salesperson’s radar while researching their purchases – according to Forrester as reported in a Salesforce blog post , 59 percent of buyers do so by researching online – they do eventually want to interact with a salesperson, especially if that individual provides new insights.
Sales and Marketing Management
MAY 22, 2020
Research and prioritize opportunities. Use an easy one-two template to craft an observation and follow it with a probing question: “We see many clients struggling with digital and remote work practices; how has the transition been for your team?”. Offer insights from proprietary research. No one is immune from its impact.
Sales and Marketing Management
OCTOBER 16, 2017
is a rapidly growing city near Raleigh and Research Triangle Park. Without creating templates for content, you can’t scale storytelling. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. For example, Apex, N.C.,
Sales and Marketing Management
SEPTEMBER 23, 2018
According to the research, almost 60% of marketers reuse content two to five times. Once you find a way to convert internal reports into marketing content (blog, for example), you should make a template and repeat the same process on a regular basis, while the best posts can serve as another content repurposing resource.
Sales and Marketing Management
FEBRUARY 3, 2021
If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online.
127 
Let's personalize your content