Sales and Marketing Management
OCTOBER 12, 2020
We decided to address the crisis head on by offering a new set of templates for marketers to test a company’s COVID-19 messaging and response, as well as a set of templates for product and research teams to better understand how the pandemic has affected consumer behavior and attitudes.
Sales and Marketing Management
JUNE 16, 2019
Research published in Harvard Business Review found that when companies incorporated AI into their selling processes, their leads increased by 50%. Messaging templates - They’re easy. Sure, some templates work wonders, but not with all sales leads. For the bottom line, this is all as good as it sounds. They’re rapid-fire.
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10,000 Birds
SEPTEMBER 1, 2015
The birding process is stripped to the essentials without losing the significance of important, sometimes complex ideas—migration, habitat, research, documentation, community. The focus is on learning by doing, with 12 Activity sections integrated within the eleven (ten plus a “bonus”) chapters.
Sales and Marketing Management
SEPTEMBER 7, 2017
While today’s buyers value staying under a salesperson’s radar while researching their purchases – according to Forrester as reported in a Salesforce blog post , 59 percent of buyers do so by researching online – they do eventually want to interact with a salesperson, especially if that individual provides new insights.
Sales and Marketing Management
NOVEMBER 6, 2019
They may not have the budget yet, or require more research or reps may not even fully understand their options. Research by the Harvard Business Review shows what happens when online leads get a response within the hour. There is likely a subgroup of leads that are sales qualified. Speed Wins.
Sales and Marketing Management
MAY 22, 2020
Research and prioritize opportunities. Use an easy one-two template to craft an observation and follow it with a probing question: “We see many clients struggling with digital and remote work practices; how has the transition been for your team?”. Offer insights from proprietary research. No one is immune from its impact.
Sales and Marketing Management
OCTOBER 16, 2017
is a rapidly growing city near Raleigh and Research Triangle Park. Without creating templates for content, you can’t scale storytelling. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. For example, Apex, N.C.,
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