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Is Hiring an Art or Science?

Sales and Marketing Management

It’s too much of both an art and a science, which means you can't template it. What you can do is improve the odds, increase the probability and enhance your chance of hiring right with the goal of building great teams. It’s too much of both an art and a science, which means you can't template it. Nobody can.

Science 102
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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Done right, your marketing should result in more leads, higher sales and a stronger brand. Develop a control template for your creative team. A control template provides the guidelines for your writers, designers and other creative staff to follow. Author: Lonny Kocina A well-executed marketing plan is like a GPS.

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My Uneventful 3rd Blogiversary

Animal Person

So here I am, on the third anniversary of Animal Person, asking for advice that has nothing to do with veganism or animal rights (and I've tweeted about this so some of you already know what's coming). And I cannot say I haven't missed a day for three years. I'm in the position of having to build a website for a child welfare organization.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

Right after he registers, a welcome email is automatically distributed. If you’ve done it right, there’s a huge chance your subscriber will turn into your first-time customer. Here are simple lead magnets you can start experimenting with: Offer them a collection of free templates. You should use this post as a general template.

Phoenix 94
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Peterson Field Guide to Birds of Northern Central America: A Book Review

10,000 Birds

In the Peterson field guide tradition, text and range maps are on the left and illustrations are on the right (though, unlike the tradition Peterson Field Guide to Birds of North America there are no arrows pointing to field marks). These are listed in a table, which also specifies slope and geographic region (but not country).

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How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Begin enhancing your sales engagement systems by initiating a thorough review of all sales components: including content silos, communications chains, email templates, current best practices, and techniques for interdepartmental alignment. Be warned, though: This doesn’t just mean activating the automated “name” field on your email templates.

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Empower Your Sales Team to Close the Deal With Video

Sales and Marketing Management

Make sure videos are short and showcase your team’s warmth right off the bat. Additionally, provide a script template so your team members aren’t forced to think on their toes. Through each video, leads should gain an understanding of what’s in it for them. In other words, the information must be valuable.