Sales and Marketing Management

FEBRUARY 26, 2018

Read a white paper they wrote. When we asked the buyer why he didn’t buy, the buyer said: “I get that I could do this and save $10 million, but I’m working on $50-million problems right now.”. C-level buyers want to know that you’ve done your research. Read what you can about their company and priorities. Then, he lost the deal.

Campaign 74

Campaign Research Industry Groups 74

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word. Work on filling it in for the next campaign.

Campaign 71

Campaign Abandon Abandoning Abandonment 71

Sales and Marketing Management

MAY 11, 2017

Share with them the statistics of reps who are doing it right and show them how quick call backs could positively impact their commissions. First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website. Lead Follow-Up.

Abandon 70

Abandon Abandoning Abandonment Campaign 70

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word. Work on filling it in for the next campaign.

Campaign 62

Campaign Abandon Abandoning Abandonment 62

Sales and Marketing Management

APRIL 10, 2017

ICP and TAM don’t just help you find more customers, they help you focus on the right customers. You can learn more about using market signals and intelligence to help define your ICP in this recent white paper, “ Measuring the Impact of Market Intelligence.”).

Campaign 48

Campaign Industry Humane Rights 48

SalesFuel

MARCH 28, 2025

With the right audience intelligence and advertising strategy, your accounts meet their goals as the economic climate changes. With the right audience intelligence, you can show accounts how to reach them. Targeting these consumers without the right audience intelligence can be tricky. But the way they are spending has changed.

Rights 59

Rights Campaign Pets Research 59

SalesFuel

JANUARY 16, 2025

This is especially important for thought leadership pieces that can be expanded and turned into white papers. Also, consider yourself fortunate if your company has a method in place to seamlessly communicate these valuable insights. If not, you must seek out these messages to bring yourself up to speed.

Culling 59

Culling Branding Emotional Research 59

SalesFuel

DECEMBER 27, 2024

If you answered audio, youre right. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Which media format is being ignored by marketers? Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. Analysts point out that 24.5%

Campaign 59

Campaign Branding Game Research 59

SalesFuel

APRIL 11, 2025

But to move a prospect through the sales funnel, your B2B clients must impress prospects with the right content. Their B2B content writing program must make material available at the right time. Which Content is Most Popular On-demand webinars, white papers and infographics all deliver industry knowledge effectively.

Campaign 59

Campaign Research Industry Rights 59