SalesFuel

MAY 21, 2025

Brkthru is a digital media partner that works primarily with agencies to help expand their digital media capabilities, give support/bandwidth back to in-house media teams, and lend help with strategy, research, analytics, and more. Our partnership with [the client] will be a white labeled partnership.

Campaign

Sales and Marketing Management

MAY 21, 2025

The AI evolution calls for sales enablement professionals to adapt their strategies and embrace new technological tools to enhance their impact. The post Transforming Sales Enablement: AI Sparks a New Era of Skills and Competencies appeared first on Sales & Marketing Management.

SalesFuel

NOVEMBER 18, 2024

Value marketing is a strategy that allows you to connect deeply with your audience by aligning your brand’s offerings with their core values and beliefs.” Value-Centric Strategy Along with savings and personalization, your client’s marketing promotions should show value in other ways. Marketing information (e.g.,

Lifestyle

The Nerdy Nurse

MAY 28, 2024

A limited number of nurse educators translates to a diminished capacity to conduct research that can influence health policy at local, national, and international […] The post Nursing Faculty Shortage: 5 Innovative Strategies To Address The Shortage Of Nurse Educators appeared first on The Nerdy Nurse.

2006

SalesFuel

FEBRUARY 26, 2025

To bridge this gap, industry professionals suggest sellers incorporate lead lists into their strategy. Nearly a quarter of sellers say prospecting is a top challenge. Yet prospecting is vital to the sales process. What is a sales lead list? It typically includes names, phone numbers, email addresses, and other relevant data.

Vet

Sales and Marketing Management

JULY 7, 2025

As CSOs look ahead to the second half of the year, there are three strategy shifts they should consider to meet their 2025 goals. The post Three Mid-Year Strategy Shifts for CSOs appeared first on Sales & Marketing Management.

SalesFuel

MAY 20, 2025

With the right employee data, managers can be proactive about developing effective retention strategies. Actionable Strategies Using Workforce Analytics Once managers understand who their employees are in terms of work behavior and professional goals, they can develop actionable strategies.

Industry

SalesFuel

MAY 7, 2025

That strategy makes sense. New Ways to Measure Creativity While there's disagreement on how to measure creativity in advertising, Branding Strategy Insider encourages marketers to stay focused on the end goal. How to Evaluate Creativity Not only that, once marketers get a creative idea, 64% are not sure how to evaluate it.

Campaign

SalesFuel

MARCH 31, 2025

It also enables sellers to align their strategies with the right target audience and avoid pursuing uninterested or unsuitable prospects. And remember, the MEDDIC sales process can be combined with other strategies as needed. Qualification is a major part of successful selling. Still not convinced of its impact?

Adoptable

SalesFuel

MARCH 12, 2025

Situational sales negotiation is a tactic that sellers should consider adding to their strategy. As Radu Ionescu writes, Each of us develops a behavioral negotiation strategy within our normal environment. Knowing their criteria is essential for aligning your strategy with their decision-making process.

Emotional

SalesFuel

FEBRUARY 24, 2025

Beginning the negotiation process with a higher-price solution is a suggested strategy. The first price introduced during negotiations establishes the reference point, shaping how all other offers are perceived. Again, ensure that your offer is truly worth the higher cost and explain that value to the prospect.

Psychology

SalesFuel

AUGUST 4, 2025

Sales professionals must adapt to more informed buyers, shifting from aggressive pitches to relationship-building and value-driven strategies. Sellers must adapt by staying up-to-date with everything from SEO strategies to digital tools. As Daisy Shevlin points out, the strategy is still relevant but just needs to be updated.

Research

SalesFuel

JULY 23, 2025

The cost per call was gradually increasing until they realized that a better strategy could come in place.” This strategy helped us focus our efforts on high-potential areas without overextending the budget.” “The client has a very strict CPC (cost per call) and their best bet was to only place advertising on the Miami Interconnect.

Campaign

SalesFuel

MAY 14, 2025

While its a common practice in the industry, experts say that sellers should avoid this strategy. If you arent familiar with the term, sandbagging in sales is a strategy that involves intentionally delaying closing or reporting deals to lower expectations. If so, you may be hurting your success. What is sandbagging in sales?

Killing

SalesFuel

JUNE 2, 2025

Hubspot reports that approximately 80% of sales organizations have used cold calling, and for nearly a quarter, its a primary strategy. For tips on how you can integrate digital tools into your cold-call strategy, check out these suggestions. While once a go-to method, its become common to make cold outreaches via email.

Research

SalesFuel

JUNE 18, 2025

They treat it like a strategy—because it works.” Customer education should be an integral part of your sales strategy. Providing learning opportunities before, during and after a sale shows buyers that you care about them. It also demonstrates your commitment to providing value—not just making a sale.

Adoptable

SalesFuel

MARCH 31, 2025

This strategy is particularly prevalent when the podcast topics are in the tech (13)% and business (11%) verticals. Brand-awareness advertising accounts for 54% of the spending. And the hosts provide voice talent for ads around half of the time. Podcast Takeovers In about 5% of podcast episodes, one advertiser buys all the available time.

Branding

SalesFuel

JULY 21, 2025

And consider this advice for incorporating content into your strategy; you’ll find guidance on how to ensure what you share has an impact. Take a look at suggestions for offering education throughout the entire buyer journey. These tips can make it easier to connect with self-directed buyers while still allowing them to lead.

Vet

SalesFuel

JUNE 11, 2025

Strategies that focus on connection and relationships, such as consultative selling, are becoming the go-to choice. Traditionally, sellers have often relied on slick pitches and, sometimes, pushy tactics to close deals. But the industry has evolved, and that style of selling doesn’t work with today’s buyers.

Emotional

SalesFuel

JULY 1, 2025

Cost-Effectiveness in Long-Term Hiring Strategies Though psychometric testing requires an initial investment, it reduces long-term hiring costs by increasing hiring accuracy and reducing employee turnover. Fits are particularly important with respect to the company’s mission and the type of customers the company serves.

Emotional

SalesFuel

JUNE 9, 2025

The VCCP Media group worked with marketing professor Dr. Karen Nelson-Field to understand how creative strategy in advertising breaks through the short-attention economy. They'll need to improve their creative strategy in advertising. A creative strategy in advertising is required to stand out from the competition.

Branding

SalesFuel

JULY 18, 2025

They have a powerful message for B2B brand strategy that goes way beyond emphasizing the brand logo. The challenge for your accounts is to develop a B2B brand strategy that builds awareness in advance of decision-making. The Power of Branding One way to score a spot on the consideration list is to develop a strong B2B brand strategy.

Branding

SalesFuel

JULY 17, 2025

Just as selling is less about pitching and more about consulting, negotiation is less about opposition and more about strategy. So, it’s now time to realize how smart technology can help you better perform these important tasks. Specifically, using artificial intelligence.

Research

SalesFuel

JULY 10, 2025

In addition to confirming the strategy detailed above, Zappulla emphasizes the value of long-term solutions. Long-Term Sales Solutions Deliver Value Consultative sellers focus on value, not sales, according Justin Zappulla of the Janek Performance Group.

Advocacy

SalesFuel

JUNE 10, 2025

With the right strategies, small business hiring outcomes can be greatly improved. These entrepreneurs are known for their ingenuity and bringing new products to the market. But they face big challenges, especially with their ability to hire and retain good workers. What is the Current Employee Mindset?

Experiments

SalesFuel

JULY 14, 2025

If your accounts cannot lower prices, they can try a different strategy. Understanding a consumer’s decision drivers can allow your accounts to position themselves with impactful advertising. They may be able to retain customers by using product innovations to “shift price perceptions.”

Branding

Sales and Marketing Management

JUNE 9, 2025

The post Self-Serve B2B Buying Is Forcing a Radical Shift in Go-To-Market Strategies appeared first on Sales & Marketing Management.

SalesFuel

APRIL 17, 2025

Why Hiring Based on Personality and Behavior Is a Smarter Strategy Hiring for skills and experience alone no longer cuts it. This guide will cover why these tools are essential, the information you'll gain, and the advantages of using TeamTrait for confident and efficient hiring.

Emotional

SalesFuel

APRIL 30, 2025

And an effective customer retention strategy is a must-have. What are the benefits of using a customer retention strategy? As B2BinDemand notes, Customer retention in B2B can be a cost-effective strategy it plays a crucial role in building trust, loyalty, and sustainable growth. And the research backs up this sentiment.

Research

AVMA News

DECEMBER 27, 2024

A trio of psychologists recently led an AVMA workshop that offered strategies for de-escalating potentially violent situations at work. Workplace violence is a pervasive problem affecting millions of Americans annually, especially those working in health care settings.

SalesFuel

MAY 12, 2025

If your clients want to try the same strategy, youll need to educate them on the latest social media mnemonics. More than one group is setting up mnemonic systems to outline their social marketing strategy. Each of the 4Vs should be incorporated into your accounts social media strategy.

Branding

SalesFuel

JUNE 19, 2025

This Wordstream article outlines ten strategies to land more clients. Increased Current Client Sales Begin with Knowing Your Customer By understanding your customers, personalizing recommendations, and leveraging technology, you can implement effective cross-selling strategies that drive business growth.

Abandoning

SalesFuel

JULY 24, 2025

Pay Attention to Your Post-Deal Strategies Take a hard look at your activities after the deal is done. Investing time and effort in post deal strategies pays off with future income. Undoubtedly, having to re-engage a customer makes a long sales cycle even longer. Nobody’s got time for that!

Emotional

AVMA News

DECEMBER 30, 2024

Department of Agriculture announced a new federal order, as well as accompanying guidance, on December 6 as part of its new National Milk Testing Strategy. This builds on efforts by federal and state entities since the outbreak of H5N1 in dairy cattle in March.

Cattle

SalesFuel

MARCH 19, 2025

Traditional strategies are losing impact as these automated emails blend together. Bodnar and Flanagan share a few strategies that can help sellers effectively reach their targets. As Kipp Bodnar and Kieran Flanagan point out , AI is turning sales prospecting into a commodity. How can your sales prospecting outshine AI?

Chad

SalesFuel

JUNE 20, 2025

Builds a Robust Talent Management Strategy for Growth and Development With assessment data in hand, companies can build smarter career paths. Leadership roles: Assessments help uncover and develop future leaders with the right mix of strategy, emotional control, and sound decision-making. Hire Smarter. Grow Faster.

Emotional

SalesFuel

MARCH 6, 2025

Discuss their Pain Points to Push Beyond a Strategy of Hope Simply hoping your customer finds motivation will not work. Ask open-ended questions to determine their interest level and remind them of the pitfalls of a delay. Project the future and how a delay may have consequences: intended or unintended.

Emotional