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Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies

Sales and Marketing Management

Sustainability must be a core strategy, not just for its ethical priorities, but also because there are various business imperatives. The good news is that there are core strategies you can employ to keep sustainability at the heart of your organization in a way that has positive outcomes for your business, for stakeholders, and the planet.

Ethics 118
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Best Personal Brand Strategies That Scream Success

SalesFuel

Sellers who have a personal brand strategy have a distinct advantage over others. Your Personal Brand Strategy is a Promotional Tool According to the Branding Journal , “Personal branding is the process of designing a strategy to influence the public perception of an individual.”

Branding 104
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Marketers Demand a Better Customer Acquisition Strategy

SalesFuel

Are you confident in your customer acquisition strategy for your client? Creating a Customer Acquisition Strategy Your Client is Confident in Brands Need a Confidence Boost According to data from Wpromote , while 76% of agencies are confident in their service delivery, only 36% say they’re satisfied. Here’s what you need to know.

Branding 105
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How to Create a Marketing Strategy That Aligns with Business Goals

Sales and Marketing Management

Learning how to create a marketing strategy for business success can make a huge difference. The post How to Create a Marketing Strategy That Aligns with Business Goals appeared first on Sales & Marketing Management. Here are the important steps you need to follow.

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Describe the Rights of Animals

Speaker: Glenn Koepke and Steve Rotter

Hear success stories from Land O’Lakes, Coca-Cola, and Dollar Tree on how they beat the summer supply chain heat with real-time visibility.

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Best Sales Strategies Don't Include Covert Manipulation

SalesFuel

Similarly, manipulating a person’s opinion can be rationalized if it serves our best sales strategies to further our purpose. The Best Sales Strategies Do Not Require Rationalization “People who are covert manipulators don’t always recognize what they are doing.” It’s often a matter of degrees as to how much manipulation is too much.

Agenda 105
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SMBs Expect Top Results from Their SEO Campaign Strategy

SalesFuel

Your SEO campaign strategy for them could be a make or break effort. Creating a Top-Notch SEO Campaign Strategy SMBs Expect Quick Results When SMBs seek outside assistance with marketing, they expect results quickly. So, you need to step up your SEO campaign strategy.

Campaign 104