Sales and Marketing Management

SEPTEMBER 21, 2012

Author: A Herrmann International White Paper. Issue Date: 2012-09-22. Teaser: It’s increasingly challenging to grow top-line revenue, win new business, maintain client loyalty and retain top sales talent.

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2012 70

Sales and Marketing Management

DECEMBER 16, 2024

Theres a place in B2B marketing strategies for in-depth white papers and case studies, but there is also an increasing need for creativity and risk-taking. The post Marketing Thats Simultaneously Effective and Engaging appeared first on Sales & Marketing Management.

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Sales and Marketing Management

NOVEMBER 28, 2017

Back up your personalized emails, phone calls and social outreach with long-form content, such as e-books, webinars and white papers, which you prepare specifically for the prospect. You might already have a generic white paper, for instance, entitled “How to Increase Efficiency with Enterprise Content Management.”

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Seals Research Killing Industry 69

SalesFuel

MARCH 29, 2024

Find out what that audience is looking for, check out their profile on AudienceSCAN on AdMall by SalesFuel.

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Branding Research Experience Experiments 98

SalesFuel

MARCH 18, 2024

However, written formats like blog posts and white papers have no such stipulations. Video to Written Content Another of Adobe’s recommended successful content marketing programs is turning your client’s video content into written content. Your client’s videos need to be short to hold consumer attention.

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Branding Research Rights 97

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

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Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). It’s like a timeline: Attract (being active in the places where customers and prospects are, attracting their eyeballs, establishing trust and thought leadership).

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France Branding Adoptable Rights 76

Sales and Marketing Management

JANUARY 25, 2019

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. Being overly salesy nowadays will most likely turn most customers away. Shoot for being a thought leader first and a salesman second.

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Industry Experience Experiments Branding 94

Sales and Marketing Management

OCTOBER 16, 2017

Once these structured stories are in place, you can easily repurpose them across customer presentations, press and news releases, social media, e-marketing and website marketing, events, white papers and webinars. As long as your stories address key questions – “So what?” “Why Why should I care?” – most prospects will listen.

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Raleigh Industry Collecting Research 97

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

Agenda 48

Agenda Science Indiana Wisconsin 48

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

Agenda 48

Agenda Science Indiana Wisconsin 48

Sales and Marketing Management

FEBRUARY 26, 2018

Read a white paper they wrote. C-level buyers want to know that you’ve done your research. Read what you can about their company and priorities. Read their annual report. Review a presentation they gave at a recent industry conference. Find a quote in an industry magazine.

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Campaign Research Industry Groups 74

Sales and Marketing Management

SEPTEMBER 7, 2017

These tools provide real-time alerts that enable SDRs to connect with prospects at their “moment-of-interest”—the exact moment they open their email, click on a link, or download content (an article, case study, white paper or other offer). Clear understanding of territory and assigned leads.

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2010 Research 72

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). It’s like a timeline: Attract (being active in the places where customers and prospects are, attracting their eyeballs, establishing trust and thought leadership).

France 48

France Branding Adoptable Rights 48

SalesFuel

JUNE 3, 2024

Content Marketing Institute says that these are the content types that produce the best results for marketers: Case Studies and Customer Stories: 53% of marketers agree Videos: 53% Thought Leadership eBooks and White Papers: 51% Short Articles and Posts: 47% Research Reports: 43% How Can They Create a Strategy That Achieves Their Goals?

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Research Campaign Branding Rights 52

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word.

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Sales and Marketing Management

AUGUST 9, 2020

literature, white papers, articles, case studies and other educational materials further cements the first responder in the leadership position. The subsequent delivery of pricing (a proposal?), Great first responders deliver pricing and answer questions the same day, before competitors make the first call.

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Groups Experience Experiments Breeding 71

Sales and Marketing Management

MAY 11, 2017

First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website. Today, companies often use lead scoring to assess opportunities. Within scores, there are two components. Second, the score a lead has to achieve before you turn it over to sales.

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Sales and Marketing Management

AUGUST 18, 2017

The way to reach your marketplace is to create tons of remarkable, free content like blogs, videos, white papers and e-books. They played to larger and larger crowds, and their generosity fueled album sales as well. Each piece of content you create attracts links in from other websites.

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San Diego Industry Wolves Chicago 59

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word.

Campaign 62

Campaign Abandon Abandoning Abandonment 62

Sales and Marketing Management

APRIL 10, 2017

You can learn more about using market signals and intelligence to help define your ICP in this recent white paper, “ Measuring the Impact of Market Intelligence.”). But using software to constantly scan tens of thousands of sources and alert you when a company closes an acquisition could be a great signal of a hot lead.

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Campaign Industry Humane Rights 48

10,000 Birds

SEPTEMBER 4, 2018

And these aren’t just paintings made on white paper digitally dropped onto colored backgrounds, these are images painted onto “100 percent rag, acid-free, mat boards.” Unlike most identification and field guides, Wheeler deliberately uses blue, brown, green, blue-gray, and blue-green backgrounds.

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