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The Test That Most Executives Fail

Sales and Marketing Management

Issue Date: 2014-02-17. Author: Lee B. Teaser: Adding personnel is generally called “hiring,” but top-performing companies view it through the lens of investing in revenue. They recognize that each salesperson represents a revenue investment made by the company.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

At a 2014 marketing meetup in San Francisco, growth expert Sean Ellis described the impact of increasing the pace of testing at Twitter, while under the leadership of Product VP Satya Patel from 2010 to 2013. Most marketing teams don’t test enough. Some of your tests will fail.

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The Devil Is In The D-Con

10,000 Birds

Activists and environmental groups went into overdrive, and in March 2014 the State of California approved a ban on the sale of the worst types of anti-coagulants. In April 2014, a 4-year-old boy in the Bronx, New York, died after eating rat poison. There are no tests to diagnose it, either. Read that again: it has no antidote.

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Solid Air: Invisible Killer Saving Billions of Birds From Windows–A Book Review

10,000 Birds

A 2014 Smithsonian study concluded that collisions likely kill 365 million to 1 billion birds annually in the U.S., They believe the number is closer to one billion because since 2014 there has been a steady increase in buildings of glass and because they think bird carcasses are undercounted. ** [link].

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Finca Luna Nueva Lodge: Biodynamic, Bird-rich Ecolodge

10,000 Birds

Corey and I put the lodge’s birdiness to the test as members of the team covering Finca Luna Nueva for the 2014 Arenal Bird Count. Unbroken corridors connecting Finca Luna Nueva to outstanding habitat like the 50,000 acre Children’s Eternal Rainforest also help attract rare deep forest species like White-fronted Nunbird.

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Saving the Drowning Cormorant, or the Kerkini Lake, Greece

10,000 Birds

When I came here for the first time in 2014, I stayed at the Limneo B&B in the Chrisochorafa Village and met its owner, Nikos Gallios. Nikos managed to show us the incubating Cattle Egrets, of which only 2 or 3 pairs breed in this enormous heronry, counting up to 9000 pairs back in 2014. What should I expect?

Greece 192
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What Impact Will Drones Have on Birds?

10,000 Birds

In a recent study , a team of French researchers set out to test whether a drone’s color, speed, and angle of approach affected different groups of birds. In 2014, the National Park Service banned drone use in all 58 national parks in order to protect wildlife and precious ecological landmarks.

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