The Customer Experience and Why It Matters
Sales and Marketing Management
OCTOBER 6, 2014
Issue Date: 2014-09-01. Teaser: A lot of B2B companies talk about improving the customer experience -- and for good reason. Recent research shows that when customers have a bad sales experience, seven out of 10 times it takes months if not years to repair the business relationship. Author: Paul Nolan. read more'
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