Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Research behind the persuasiveness of storytelling is well-publicized. “Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Stories get a revival.
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