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Solid Air: Invisible Killer Saving Billions of Birds From Windows–A Book Review

10,000 Birds

The first half describes the problem (why birds hit windows, the scale of the deaths, scientific research, what happens when birds strike windows) and the second half discusses what to do about it (community and worldwide education, window deterrent solutions, legal mandates and building codes, citizen science–what individuals can do).

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On the threshold of flight

10,000 Birds

Science 12 December 2014: 346 (6215), 1253293 [DOI:10.1126/science.1253293]. A better understanding of bird origins requires multifaceted and integrative approaches, yet fossils necessarily provide the final test of any evolutionary model. Erickson, and David J. Varricchio.

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How healthy is your office?

Sales and Marketing Management

In the book, they explain that two brothers from the finance world founded the International Well Building Institute and created a WELL certification process in 2014. Anthes is the author of “The Great Indoors: The Surprising Science of How Buildings Shape Our Behavior, Health and Happiness.”

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Storytelling has stood the test of time as a critical skill in sales and marketing?—?and The science behind storytelling. “Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Stories get a revival. The way to do that is with a story.”.