10,000 Birds

OCTOBER 23, 2020

At the risk of yet again reinforcing our predictable North American slant at Booze and Birds, it has to be noted that this year’s United States presidential campaign season has certainly been an occasion for drinking, especially as we enter the final two weeks before the election.

2016 213

2016 Washington Owls United States 213

Sales and Marketing Management

JANUARY 22, 2021

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Modern marketers test their assumptions and optimize their campaigns. 1: Able to adapt. . 2: Alignment. 6: Validated learning. .

Campaign 143

Campaign 2020 2019 Experience 143

Sales and Marketing Management

FEBRUARY 24, 2021

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Build Your Brand on Social Media. and businesses were no exception. Never fear.

Branding 120

Branding Campaign 2020 Lifestyle 120

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. The following is our list of the five best conferences to attend in 2020: 1. What’s the ultimate reason for getting out of the office other than, well, getting out of the office?

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

OCTOBER 5, 2020

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. This unique type of marketing is entirely based on strong, mutually-beneficial relationships between brands and influencers – and nurturing those connections for their continued success.

Branding 77

Branding Emotional Campaign Unwanted 77

SalesFuel

AUGUST 2, 2024

And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% When 2020 hit and most other marketing categories started steadily declining, paid media’s share grew. Social ads: 12.2% Digital display ads: 10.7% Search engine optimization (SEO): 10.4%

2018 96

2018 2020 Research Campaign 96

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling. Next Steps.

Industry 133

Industry Branding 2020 Campaign 133