Sales and Marketing Management

JANUARY 22, 2021

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you’re not testing today, begin by setting a goal to run two tests per week.

Campaign 143

Campaign 2020 2019 Experiments 143

Sales and Marketing Management

OCTOBER 30, 2020

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . After you gain experience, adopt what you’ve learned to create additional cross-functional teams. .

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. It can enable them to be successful when they onboard by understanding your brand.

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

AUGUST 16, 2018

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. Chop and change different aspects of your campaign.

Campaign 59

Campaign Adoptable Branding Industry 59

Sales and Marketing Management

APRIL 16, 2017

consumers say they like to buy from brands with creative marketing. For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. Alleviating that pressure is hard.

Branding 89

Branding 2016 Campaign Adoptable 89