Sales and Marketing Management

DECEMBER 6, 2019

With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” It can enable them to be successful when they onboard by understanding your brand.

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. Most companies are leveraging data and analyzing it with computer learning to better understand their sales and marketing efforts.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

AUGUST 16, 2018

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. It is often the first thing recipients see, and if it comes from your company name or a department, it’s not going to get a lot of attention. Always test your results. Use a powerful subject line.

Campaign 59

Campaign Adoptable Branding Industry 59

Sales and Marketing Management

JUNE 16, 2017

Author: Anna Fisher Growth hacking, which has become all the rage for companies of all sizes, stems from a simple concept in the startup world. Naturally, established companies have taken notice and are seeking similar results. But there’s a problem: Most SMBs and enterprises are risk-averse or crave process – or both.

2016 61

2016 Adoptable Branding Research 61

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”

Branding 48

Branding France Adoptable Raised 48