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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

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New Year, Same Challenge: Helping Sales Teams Break Through Their Three Biggest Roadblocks

Sales and Marketing Management

But CRM systems only work if organizations and their salespeople are willing to adopt them. . Encouraging CRM adoption is tough, especially if your sales reps are accustomed to using their own “system” for tracking and following up on leads. In fact, many companies have noted manual data entry as their No. Especially sales.

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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. All over the world, companies dedicate time and resources to promoting and managing their EB because it truly does pay off. Every day candidates are choosing where to work based on what people have to say about a company and the online presence they hold.

Branding 100
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Artificial Intelligence and the Future of B2B Sales

Sales and Marketing Management

Each one takes focus away from wowing customers and engaging in continuous learning, and it robs your company of precious revenue. But at this point, fewer than a quarter of companies have incorporated even a touch of AI into their operational protocols. Still feel fishy about adopting AI? Want proof? God rest their souls.)

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6 B2B Sales Trends for Amazing Success in 2019

Sales and Marketing Management

To stay ahead of the competition and thrive, it’s essential to identify and adopt sales techniques that can boost your productivity and results. According to Forrester , “B2B companies that embrace social selling are 72% more likely to exceed quotas than their peers who don’t.” So we’ve developed a list of the hottest trends.

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Stamps to the Rescue

4 The Love Of Animals

Adopt a shelter pet stamps from the postal service were just revealed on the Ellen DeGeneres Show! This campaign continues the Postal Service’s 50+ year tradition of raising awareness of serious social issues with special commemorative stamps. Stamps to the Rescue ! by Sally Andersen-Bruce.

Rescue 100
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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

Your first IGTV campaign. Instagram may be more associated with B2C, but it is still used by many B2B companies, as you can see here and here. So how can you start with your first IGTV campaign? Provide people with an in-depth overview of your company and you will connect with them on a more personal level.