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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

It is often the first thing recipients see, and if it comes from your company name or a department, it’s not going to get a lot of attention. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. Use a powerful subject line.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. A completely new form of content isn’t what is needed. Podcasts are a prime example. .