Sales and Marketing Management

JANUARY 22, 2021

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you’re not testing today, begin by setting a goal to run two tests per week.

Campaign 143

Campaign 2020 2019 Experiments 143

Sales and Marketing Management

APRIL 16, 2017

For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. It’s also allowed them to double down on A/B testing requirements and agile tactics driven by real-time data.

Branding 89

Branding 2016 Campaign Adoptable 89

Sales and Marketing Management

NOVEMBER 20, 2020

Perhaps there’s groundwork to be covered, such as an email campaign they would like to align with marketing or a few social posts they’d like to share on LinkedIn. Automating simple, time-consuming tasks is one way to do that, and adopting a scheduling app is the perfect holiday gift for sales teams, in particular.

Whales 86

Whales Whaling Research Turkey 86