Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. In one case study, a sales group tested an AI-driven sales technology that recommended accounts, contacts and opportunities to pursue, products to focus on during sales calls and messages tailored to buyers. Why AI Is Poised to Transform Sales.

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Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Most marketing teams don’t test enough.

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Sales and Marketing Management

SEPTEMBER 4, 2018

Often, the differentiator may come down to the sales rep, whose product knowledge, experience and ability to solve the customer’s problem end up being the deciding factor in turning a prospect into a customer. Not prior experience. Companies like HubSpot know that and share their experience freely with others. Sales automation.

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Sales and Marketing Management

APRIL 16, 2017

It’s also allowed them to double down on A/B testing requirements and agile tactics driven by real-time data. A former Fortune 500 creative operations director, Debbie Kennedy says her overwhelmed team used to struggle to meet content demands before finally adopting a technology solution to help alleviate the pressure. “My

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Sales and Marketing Management

NOVEMBER 13, 2020

This is one of many reasons organizations are looking to implement digital sales tools, including: Companies that appropriately adopt digital B2B sales will drive 5 times more revenue growth than their peers. Many believe that if they invest heavily in digital tools, their prospects will migrate their shopping online as well.

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Sales and Marketing Management

MARCH 8, 2020

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. CRM will become more predictive and the early adopters will fundamentally change the way they think about a business process, says Birnes. Automated coaching.

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Sales and Marketing Management

AUGUST 16, 2018

Author: Patrick Foster Emails are an incredibly effective selling tool. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. To that end, you should always split test your emails before sending them.

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