TEST 
Sales and Marketing Management
JANUARY 22, 2021
One reason for this: marketing doesn’t speak the language of business and isn’t aligned with the goals of the rest of the organization. . Modern marketers test their assumptions and optimize their campaigns. Make 2021 the year that you build an infrastructure that allows you to run more tests and run them more often. .
Sales and Marketing Management
OCTOBER 30, 2020
We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. The traditional marketing organization is broken. The result is poor execution and an inability to communicate marketing’s value to the rest of the organization. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
10,000 Birds
APRIL 8, 2019
As a test of endurance, as a physical ordeal, it’s both miraculous and monstrous.” The Biggest Week in American Birding” is held there, a place its organizers call “The Warbler Capital of the World,” in the first week of May. As Kaufman says: “Four nights and three days in the air. Eighty hours of flying.
Sales and Marketing Management
NOVEMBER 13, 2020
Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. 53% of companies plan to increase or maintain their digital spend despite COVID.
Sales and Marketing Management
MAY 20, 2019
The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. For any culture to flourish, an organization must pay attention to feelings.”.
Sales and Marketing Management
APRIL 13, 2020
Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. Logistically, test your audio, microphone, and software in advance of the meeting. Even more oddly, it is a crisis with no clear time horizon to help establish expectations. .
Sales and Marketing Management
MARCH 8, 2020
While the adoption of AI for B2B marketing may be nascent, I believe we will see significant progress over the next five years because of the investments being made in data and technology.”. CRM will become more predictive and the early adopters will fundamentally change the way they think about a business process, says Birnes.
Expert insights. Personalized for you.
143 
Let's personalize your content